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Issue 18: August 2010
Visual Messaging
Sometimes a product story is best told by its surrounding environment in an image. The lighting decisions, tailoring and focus all help to describe a target lifestyle and attitude.
Mayo Studios was asked to shoot a series of images in keeping with this methodology. Product was styled softly and the depth of field was short. The client’s Art Director clearly communicated these subtleties to our design team and our photographer. The result was an extremely chic set of photographs that speak volumes about the product's focus on style.
View our work »
Type designer Jessica Hische specializes in custom lettering and illustration. Her ability to employ traditional embellishments with a sense of graphic restraint is extraordinary.
Take a look »
These Guys are Gr-r-reat
This month we asked: Who is your favorite iconic animal used in advertising?
PLUS - Battle of the Cheetos: Choose an alliance, command a Cheetos army and conquer!
Take a Spill
Conjure up artist Jackson Pollock's signature style with this incredibly simple site. Click and drag to paint; click again to change color.
Give it a try »
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