Issue 14: April 2010

New Site Launched

In the Fall of 2009, Hollander Home Fashions presented us with the challenge to create a new web presence in time for Spring Market Week. A strategy incorporating both Photography and Design made it possible to completely revitalize the Hollander image.

We feel this represents a terrific example of the success that can be achieved when our client shares with us in creating a cohesive aesthetic statement.

Working with Hollander's VP of Marketing we established the look and feel for the site. Inspired by her feedback, we were able to determine the attitude of the photography itself – and how our photographs would work within the layout design. This is an essential element to achieve a unified brand image.

Lastly, we made it possible for Hollander to easily edit and maintain their website content whenever they wish.

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Don't Swat the Small Stuff

Paying regular 4am visits to a forest near his home, this dedicated shutterbug creates stunning images of sleeping insects.

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Show-Stopping Props

Our talented stylists are called upon day after day to make the tough decisions that sometimes make or break a client’s reaction to a photograph. This month we asked: Which prop has the worst track record?

• Susan, Stylist:
  "The Clay Buddha has been in our collection for many years. It's only gone through successfully a couple of times!"
• Josh, Stylist:
  "The Sun Sculpture often times would appear to be the perfect prop. However our clients seem uncertain as to what decorating style it most appropriately fits."
• George, Stylist:
  "The Ox Horns somehow always get removed."

Internet Archive

Look back at the web of yesterday! The Wayback Machine is a searchable index of billions of archived web pages.

Take a look »