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Issue 16: June 2010
We recently had the opportunity to develop packaging for a unique product designed for Tween boys and girls. The SlumberBag is a sleeping bag with an attached pillow. Our task was to create both Photography and Design in order to showcase the product in a way that would appeal to kids and their parents.
For our photo shoot we wanted to feature kids simply hanging out, having fun while using the SlumberBags. We selected the most natural and relaxed images and paired them with a graphic type treatment to complement the bold pattern in the product. With the freedom to art direct this project from concept through production, we were able to ensure this packaging would have a strong visual impact in stores.
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Wonderwall is an interior design firm with a chic and refined aesthetic. Their extensive portfolio features corporate, retail and event projects, each with unwavering attention to detail.
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Location, Location, Location
This month we asked: Which neighborhood do you think is the coolest in New York City?
- Autumn, Post-Production: Sunnyside, Queens
- Chris, Carpenter: Long Island City, Queens
- Toni, New Business Development: Greenpoint, Brooklyn
PLUS - The Livability Calculator: Choose your priorities and find out which NYC neighborhood is right for you.
This clever diagram makes light work of the typeface-selection-process while uncovering some insights along the way.
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