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Issue 7: September 2009
Our objective is to make it easy for our clients to achieve powerful visual solutions for their marketing needs. When we can begin from the very start to build upwards, the results can be consistent and completely uniform.
When an innovative young entrepreneur approached Mayo Studios with a very high-end line of womens' handbags, we had an opportunity to work with her to identify "who" she wanted her company, Kempt, to be. What image could we devise for her that would help her to sell these luxury designs to couture retailers?
Our task was to position Kempt handbags in an elegant environment that would become a backdrop to the classic silhouettes, fine leathers and custom hardware that are the essence of the Kempt Collection.
The Logo had to be clean in design. We emphasized the special details of her collection with a simple graphic mark adjacent to the company name. This Logo was engineered to be impactful regardless of the background to which it is applied.
Finally, we worked with Kempt to create a complete set of print collateral, brochures and a full-featured website.
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The life of a most powerful fashionista is heralded in the new cinematic release, The September Issue.
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A Real New Yorker
This month we asked: Who best embodies the Image of New York?
Good design doesn't just look good - it's also good for business. @Issue provides insight into what works and where design and business collide to make waves.
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