LoveShackFancy

Known for vintage-inspired lace and abundant florals, LoveShackFancy apparel is courageous and distinct. Mayo produced an ethereal photo and video series for their Heritage Collection. Critical to the campaign concept was the interior architecture which we designed and custom-built for the shoot. The focus was on the dresses throughout but with just enough sense of place to tell the story. The production included a custom set build and prop styling.

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