Sleep Studio sits at the intersection of comfort, luxury and sleep science. Curating best-in-class products from bed linens to luxurious furnishings and sleepwear, Sleep Studio is a destination for expert insights and premium products as a means to prioritize sleep in one’s wellness rituals.
Mayo developed the visual brand language and designed all customer-facing materials. Elements include: store signage for the brick-and-mortar location in Soho NYC, shopping bags, stationery, event materials, product packaging, e-commerce website design and custom wallpaper.
No detail was overlooked when it came to crafting the in-store experience and packaging materials. Mayo’s print collateral package for Sleep Studio earned a feature in Print Magazine’s Regional Design Annual.